Nathan Wetmore

Senior Director of Real Estate, Active Adult, Greystar

All Sessions by Nathan Wetmore

August 5, 2026

Meals, Deals and Reels: Inside Top Trends in Active Adult
11:30 AM - 12:00 PM

Meal or no meal? How is the active adult model growing? What are the best ways to market these communities in a quickly changing digital landscape? These are all big questions on the minds of top active adult operators. During this session, we'll talk about operations (such as whether to include food), how active adult companies are widening their services for the demand ahead and how they're crafting marketing strategies that attract prospects in a fast-paced online world.